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17% of U.S. consumers favor to purchase groceries and household items online. Consumers are more than likely to cite convenience as their major reason for buying in-store or online regardless of habits or preferences. Experts project that 72% of retail gross sales will happen in brick-and-mortar stores in 2024. Of consumers who order groceries online expect same-day fulfillment. Consumers are most probably to purchase private electronics and apparel online and prefer to make use of ship-to-home for most online purchase fulfillments. In 2022, complete seasonally-adjusted in-store retail sales dollars elevated 5.21%; seasonally-adjusted e-commerce sales dollars increased 10.7%.
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